Ambassador YOU

I've been reconnecting lately with high school dorm hallmates, music camp cabinmates, even a cousin that I'm meeting for dinner next time I'm in DC.

This is the power of social networking. Through Facebook and LinkedIn, I'm even finding connections to people I've heard about and never met.

It's said that who you know is of primary importance. That's why these tools are so valuable in reinforcing and nurturing those connections. Likewise, how do you stay in front of those whom you wish to influence or just keep in contact with? You need to find a way to broadcast yourself. If you haven't yet found a medium that gives voice to your muse, have you tried blogging?

Think about creating a blog. It doesn't have to be profound or win an award. But put your thoughts down, whether silly or serious, and state your views. Even if you focus on a particular topic (hint: Youngstown), don't restrict yourself to just that. Everyone likes and needs an occasional diversion, and if you also provide that, they'll be even more grateful for the focus you apply to your main theme.

Blogging is an opportunity to stand up and do something without actually getting off the couch, if that's where you're most comfortable. The Youngstown Business Incubator is planning soon to host an informational session on blogging and podcasting and the like. I'll keep you posted as plans develop. There's no need to wait for that to get started, but it is intended to be a resource to help you get more comfortable with the format.

Be an ambassador for something you care about, even if it's just yourself. Open up a bit, and let people see what's inside--what you really care about. Chances are you'll find some kindred spirits and expand your world in the process. Your who-you-know will increase by who knows you until you're a you-know-who!